TeenSource.org
Teensource.org is a project of the California Family Health Council . Rootid was hired in partnership with design partner, Design Action, to rebrand the TeenSource website. In addition to a...
View ArticleChristopher Gaona: Bay Area Interior Designer
Brand Revitalization & Website Redesign/Development When Christopher approached us he was looking to revitalize his brand to give it a “look and feel” that not only manifested the designer he had...
View ArticleHabitat For Humanity East Bay/Silicon Valley
Habitat for Humanity is a brand recognized around the world, however, the local affiliates often struggle to create their own brand identity, which gives a unique sense of their community and...
View ArticleAltos Las Hormigas
Web Application Design & Development Altos Las Hormigas’ communications director was traveling to Japan to promote their wines and gain further exposure for their international brand. Best known...
View ArticleBeyond Grey Pinstripes
Beyond Grey Pinstripes is an Aspen Institute Center for Business Education initiative and research survey to provide an alternative ranking of business schools that spotlights innovative full-time MBA...
View ArticleHabitat for Humanity Philadelphia
Habitat for Humanity is a worldwide brand that works in a very local way. Affiliates leverage the brand recognition to serve local communities utilizing local funding and local volunteers to provide...
View ArticleAbout-Face
About-Face equips women and girls with tools to understand and resist harmful media messages that affect their self-esteem and body image. They do this through media-literacy workshops, direct action...
View ArticleCalifornia Family Health Council
The California Family Health Council has a long track record of championing quality sexual and reproductive heath care, but felt their online branding did not accurately reflect the impact that they...
View ArticleZeroDivide
For more than 14 years ZeroDivide has positioned itself as an industry thought leader and field builder, innovating programs that increase economic opportunity, civic engagement and healthy outcomes to...
View Article#DreamBrave
The California Endowment, in partnership with the California Center for Civic Participation, Movement Strategy Center, Simpson and Associates, and Watson and Associates have teamed up with Lady Gaga’s...
View ArticleGen-XL
Client Christian Bryan has been a professional trainer for almost 2 decades and had a great new idea to focus on “Generation Xers” and help them get back into shape. He created GEN-XL as a platform to...
View ArticleGrazzy Burgers
Small business owner, Q Hakim had a great idea for a new grass-fed burger restaurant in Albany, CA. He and his partners had a clear idea of how they wanted their new restaurant to “feel” but needed...
View ArticleColonia Las Liebres
A boutique wine with a big spirit…Colonia Las Liebres was established in 2003 as a sister brand of Altos Las Hormigas, to focus solely on the cultivation of the Bonarda grape. As a young brand, Colonia...
View ArticleMission Graduate New Mexico
On January 9, 2013, a group of Central New Mexico’s top leaders, known as the Mission: Graduate Vision Council, came together to sign the Central New Mexico Education Compact. Under the Compact, the...
View ArticleUnited Way of Central New Mexico
The UWCNM has served the central New Mexico region by strengthening families independence; providing income assistance to community members with disabilities and housing needs; and creating solutions...
View ArticleACLU Northern California
As the largest ACLU affiliate in the country, the ACLU of Northern California works to preserve and guarantee the protections of the Constitution’s Bill of Rights. The ACLU of Northern California...
View ArticleWhat is Design Strategy?
What is Design Strategy?Author: Valerie NeumarkThere are many definitions depending on discipline, but here is how I define it for strategic communications:Building a visual language that connects a...
View ArticleClik here to view.
The Unending Binge: How “Nutritional” Advertising Can Drive Sustainability
The Unending Binge: How “Nutritional” Advertising Can Drive SustainabilityAuthor: Valerie NeumarkOversimplified and Out of Touch, Current Advertising Lacks the ‘Nutritional Value’ Consumers Are...
View ArticleSharing Ideas Builds Community
Sharing Ideas Builds CommunityAuthor: Valerie NeumarkI find myself so often telling clients that the most important thing they can do is to share ideas with other experts in their field. Partially, I...
View ArticleClik here to view.
Be A Smart & Graceful Maverick
Be A Smart & Graceful MaverickAuthor: Valerie NeumarkWhat Does Designful Thinking Mean?I read the below excerpt by Holly Willis, a Design Educator who spoke at a recent AIGA conference and thought...
View Article
